One of the things we are asked to do as comedians, from time to time, is radio interviews. When we are on the road working in a club, if the club owner has a relationship with the local radio station, the comedian, (usually the headliner), will be required to do some kind of promotion on the radio. The radio interview can be a “call-in, ” or it an “in-studio’” interview. In my 25 years touring the country as a professional comedian, I’ve done countless radio interviews. My favorite are “in-studio.” In studio interviews give the comedian a chance to meet face-to-face with the D.J. so you can get acquainted. I’ve been asked many times about radio interviews, so I’ve put together a list of 10 sure-fire radio-interview tips for the comedian:
- Strut Your Material. You are there to sell you! And since you’re a comedian, you need to be funny. The radio audience, who is usually driving in the car or getting ready for work, wants—I should say NEEDS—to know you’re funny. If you do segments of your act that you know get laughs, then you increase the odds that those listeners will come see your show. Some comedians, believe it or not just start talking about their lives without any punchlines or any funny. From a radio listeners point of view, that is BORING. Think about a movie trailer. That trailer better have something good in it or you’re not going to see the movie. Tease them with portions of your act and choose those portions of your act that brand you.
- Know how much time you have. One of the things you should know is how much time you have for your segment. Just like doing a set in a brand new club or for a showcase, always know how much “air time” you are going to be given. This will help you prepare your material for the segment. If you don’t know how much, you might be getting ready to hit them with your punchline just as the engineer hits them with a commercial.
- Know the Station I.D. There’s nothing more embarrassing than going on the radio and not knowing what radio station you’re on. HINT: write it down on a piece of paper and have it in front of you the entire segment. Better yet, write it at the top of set list you are using to guide you through your segment. You’d be amazed at how many comedians forget what radio station they are on and they wind up embarrassing themselves, the D.J., the club owner, and the program director. It may not seem like a big thing, but if the president of the station is listening and you blow the station ID, it’s not going to go over well. Besides, knowing the station I.D. shows that you are a professional.
- Prepare Your Questions. Depending on how much time you have, offer the D.J. a sheet of 4 to 10 questions to ask you that will cue you to do the comedy bits you want to feature. Most D.J.’s will thank you for this. In fact, in my years of doing this I’ve never had a D.J. who didn’t appreciate the questions. They might have other questions they want to ask you that are factual, or based on your bio, but the list will help you present the bits that will get the callers asking for tickets.
- Own Your Time. One of the biggest factors to remember on the radio is that despite the fact that it’s their radio station. It’s YOUR segment. Take your space and do your thing. For those minutes that you are on the air, it is your show, so do it. Have you ever listened to Robin Williams on the radio or seen him on a talk show. Hosts love to have him on because they know that those minutes are going to be some of the most entertaining of the evening. When that “On The Air” light goes on, I turn on. I play, I joke, I’ll even make fun of the D.J., but in the same way I would make fun of my best friend. It creates an energy if you take over the show. The results are fantastic. No fewer than 3 times, I’ve been approached after a radio segment I’ve done and I’ve been offered a job as on air talent.
- Create A Radio Set List. Too many comedians hit the airwaves unprepared. Don’t get caught in that trap. Prepare a set list (which should go with the questions you give the D.J.), Take a look at your act and write a short radio set list that will highlight the segments of your act you want people to hear. Don’t worry about them hearing it on the radio AND THEN hearing it at the show. Audiences love this. They feel like they are a part of something special. If you make a set list, you only have to do it once in while. Save it on your smartphone to use whenever you need it. Of course remember to update it as your act changes.
- Be Your Own Laugh Track. Occasionally when you’re doing radio, you get a D.J. that just won’t give you any energy. He doesn’t laugh at your bits and he’s just not a fun guy. When this happens, take over and laugh at your own bits. Perceive what the radio listener is hearing and have fun. There’s an old saying in comedy and entertainment. “The audience is in whatever state the performer is in.” This holds true on radio too! Have fun. Giggle, laugh, play take jabs at the D.J. if that what it takes and if that fits in your persona or style and represents the comedian you are promoting that night.
- Avoid Jokes That Are Visual. This might seem so simple that it’s stupid, but again you’d be surprised at the number of comedians that get on the air, forget to prep and the next thing you know they’re launching into a bit that ends with a visual punchline. On the radio it will end with dead air. That’s why it’s important to prepare your set and know what you’re going to do before the light goes on.
- Do Something Local. When you’re doing local radio, take the time to look at the local newspaper (in print or online), to find out what’s going on? Sometimes, just a jokes about the size of the town of something about the local events that are being pimped in the newspaper can get a great response. The audience will totally appreciate the fact that you took the time to take an interest in where they live, even if it was just to make jokes about it.
- Offer Free Tickets. Make sure to ask whether or not the station is giving a select amount of comps to callers. This is an essential part of selling the interest in the show. Take control and make mention of it before the D.J. does. Say something like, “Oh Yeah! Before I go I want to offer some free tickets to the show to the first few callers!” It personalizes the show and makes you look like a rock star!
So these are my 10 tips. I’m sure there’s more. Feel free to leave a comment and keep the discussion going with your own input, or suggestions from your own experience.
Jerry Corley is the Founder of the Stand Up Comedy Clinic. He teaches from his own studio in Burbank, CA