Don’t Suck! The 9-minute Comedy Mastermind Session

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This could be the most important 9-minute comedy lesson of your life.

In the next 9 minutes you’re going to learn a lot! I mean a ton! I’m calling this article my 9-minute Comedy Mastermind Session.

When it comes to comedy writing and theory, my argument always focuses on structure.

“Structure is king!” I’ll usually say.

Getting to the point and getting the laugh with a strong point of view while saying something that actually means something is crucial but structure is where the laugh occurs… not just trying to be funny.

This next 9-minutes focuses on that.

Structure is really the keys to the car that drives comedy success. I’d argue that it’s not just important, it’s crucial!

Side-by-Side Comedian Comparison

In the next 9 minutes you’re going to look at two comedians.

Rob Delaney and Brian Kiley.

Delaney is your classic internet sensation comedian. His rise to notoriety came via Twitter where he had 1.26 million followers! But you’ll soon learn that Twitter comedy doesn’t necessarily interpret into stellar stand-up.

Brian Kiley is the head monologue writer for Conan O’Brien. Kiley is a master of structure and joke telling. But his joke telling style is so well finessed that it doesn’t seem like he’s us telling jokes.

Take a look at these two comedians as they appear on 2 different late night shows.
Structure vs. No structure. It’s Kiley with solid structure and Delaney with just telling a story and trying to be funny

You be the judge…

…and as always I would love to hear your comments.

Enjoy!

Rob Delaney

Let’s take a look at comedian Rob Delaney. He performed a set on Jimmy Kimmel Live. He wasn’t prepared, he lacked structure and he totally shits the bed…

Caution: You might have to will yourself to watch the entire 4.5 minutes. But it’s important that you do.

Brian Kiley

Now let’s watch 4.5 minutes of Brian Kiley. Brian is a master of joke structure. You don’t have to be like him or deliver your material in this more “joke” form, but you’ll easily see the difference between structured and unstructured material.

Conclusion

In my view, structure is king.

Brian Kiley’s set is far superior in it’s structure and it’s story-telling than Rob Delaney. In fact, rumor has it that Delaney tried to make sure that this didn’t get out. I get it.

I’m not posting this to slam Delaney as a comedian. I’ve been doing stand-up for nearly 30 years, I know how hard it is to get on T.V. So big props to him for just getting the spot. But when you get there you’ve got to have a structured set.

Your effectiveness is judged by laughs per minute. If you’re not getting laughs, the audience is tuning out.

A stand-up comedian’s time is also limited on late night TV shows. Comedian’s sets have been running around 4 minutes 30 seconds! I just watched comedian Dulce Sloan on Conan and she only had 3 minutes!

You gotta get to the jokes fast and keep them rolling! If you don’t you might wind up like Rob Delaney and totally shitting the bed.

Want to learn more about how to develop structure in your act? Take a stand-up class or get into my Weekend Comedy Writing Workshops.

911 For Your Jokes – 5 Killer Strategies to Write Comedy from a Single Subject

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Where to Start

So you want to write comedy about an idea you have but you don’t know how to get to the funny stuff.

Or you might even be asking where do I even start?
Has this ever happened to you?

Below you’ll find several ways to approach a single word or simple subject and be able to write comedy about it.

Most people create jokes by coincidence; we all do this, but relying only on coincidence can leave a comedy writer stranded, waiting for the coincidence to occur.

This sometimes leaves us without writing new comedy material for days, sometimes weeks… eeek!

So now for those of us who have a just a thought, a word or a simple subject we can now apply a couple of relatively easy applications and really start to write comedy.

In this article I’m going to show you 5 Ways to Write Comedy from simple words and subjects.

All of these approaches are proven approaches I’ve used to come up with material for my act or shows I’ve written for. These techniques work for dialogue, sketches, jokes or just inspiration which has led to new ideas.

Most really good comedy has a clear association or crisp surprise.  Other comedy contains irony, paradox, coincidence, retaliation, etc.

You can get all 13 comedy structures by grabbing my eBook “Breaking Comedy’s DNA.”

Let’s Write Comedy!

So,  let’s get to it…

In the Comedy Clinic’s private Facebook group (set up for those who attend my 8-week stand-up classes), there was a comment from one of my students who’s brand new to comedy.

She’s a flight attendant and was trying to utilize the listing technique, a method used to flesh out concepts to develop comedy material.

One of the things I love about teaching is learning from students and what they need help with. When that happens, I figure if they are asking these questions, maybe others are too. So I put together some further instruction to share with other students of comedy.

The listing technique is one way to create jokes based on a single subject, (you can see it in action in this video).

The object is to start with that single subject and then find a secondary element by using a variety of methods.

The goal is to find the funny in the subject matter.

These are NOT the ONLY methods, but these are very effective and the most widely used by the most successful comedy writers.

It’s important to remember that this is a FIRST DRAFT exercise and the resulting ideas and or material may or may not be the finished product.

Sometimes the exercises lead to solid jokes, sometimes they are a gateway to inspiration to help the writer create sketches, or even show or movie concepts, but aren’t quite in the shape they need to be in for a stand-up performance… yet.

As most of you already know, when you write comedy the first draft is its infancy. Then you rewrite. When you get it on the stage the material is still in its adolescence.

When you perform it for an audience there are usually some additional adjustments that get made as new inspirations occur while you’re on the stage as the material begins to mature.

The purpose is to create a process for yourself so you can start with a subject and come up with material. Don’t beat yourself up if it doesn’t happen for you right away. That’s not creative! 🙂

So let’s get to it!

Start with a Subject:

  1. Flight Attendant.

Now let’s look at the 5 different approaches to take the simple subject of ‘Flight Attendant’ and develop the comedy.

NOTE: Steps 1-5 Below are separate strategies. This is not a combined strategy. Although you could use them all to really drill down and flesh out a comedy bit.

  1. Create an Analogy.

Being a flight attendant is like… find something (usually unrelated to being a flight attendant) with which to draw the analogy. Now you have two clearly different ideas converging, (Incongruity).

What if we chose “Waitress” Being a flight attendant is like being a waitress.
You might come up with something like this set up, punchline, act-out combination:

I’m a flight attendant. I hate when passengers treat you like you’re a waitress. The difference is that a flight attendant is flying at 38-thousand feet and if the shit hits the fan, we’ve got to be there to assist the passengers… even at our own peril. First of all, flight attendants are NOT waitresses. I’ve been a waitress at a few different restaurants,  and I’ve never had to explain to a customer where all the exits are located before they start on their meal.

  1. So that’s why I don’t like passengers who treat me like a waitress. “Treat me like a waitress, I’ll act like a waitress… like if the shit hits the fan and this flying germ tube catches on fire, if I was a waitress, I’m not gonna assist your ass at my own peril. I’ll be the first out that door! (ACT-OUT: Yelling back to them) “There are four emergency exits, but I’m not showing them to you, cuz I’m a waitress! Enjoy your peanuts, bitches!”
  2. IDEA: The flight attendant safety briefing is like a waitress telling her table what the specials are that evening. (You could develop a routine here using similar signals a flight attendant uses when giving her safety briefing, as you describe the chef’s specials).

Remember: We started with nothing at the beginning of this exercise. But by simply applying analogy, we have a bit…

  1. Add a Descriptor to the Subject

    of “flight attendant.”
    Ask yourself what kind of flight attendant? What if you added a descriptor that also defines one of your personal weaknesses?

    1. Lazy?
    2. Procrastinator?
    3. Selfish?
    4. Anger management issues?
    5. Passive-Aggressive?
    6. Amorous?
    7. Hormonal? Anytime you ask the flight attendant a question, she responds with (ACT OUT: BIG SIGH) “WHATEVER!”
      1. Once you have that in place you can use the incongruity technique to run a Top 10 List. “Top 10 Reasons You Know Your Flight Attendant is Hormonal.”

(Remember, the Top 10 exercise is used to generate punchlines, not for you to read off a list. That was Letterman’s bag).

  1. Facts about flight attendants.

    You can come up with your own, then look up stuff on the internet. On quick glance, I came up with this:

    1. Flight attendants have strict luggage restrictions imposed on them by some airlines. One carry-on bag and a personal bag. It’s a safety issue. This way it’s impossible for any flight attendants to ever bring ALL their baggage. Think about it! On a typical flight for Southwest, there are 3 flight attendants. That’s a LOT of Daddy issues!
    2. Flight attendants don’t age-out. Pilots are federally mandated to retire at age 65. Flight attendants don’t have to. So at Southwest Airlines, Bags may fly free, but Old Bags fly forever.
  2. Definition of a Flight Attendant.

    Definitions give you a great chance to do a Compare and Contrast riff.

    1. What’s different about being a Southwest Flight attendant than being a flight attendant at one of the other airlines?
  3. Cliché Reformation or Take-off… and Simple Truth.

    1. There are a lot of phrases used on an airline that create an opportunity to be reformed with an unexpected ending for a quick laugh.
      1. “In the case of a darkened or smoke-filled cabin, safety strips on the floor will be illuminated, leading you right to the cockpit door where you can get your hands on the captain who got us into this mess in the first place.”
      2. *Do not unfasten your seatbelt until the plane comes to a full and complete stop. Why do they say full AND complete? Wouldn’t “full” stop or “complete” stop make it clear enough?
      3. And what’s so special about the smoke detector in the lavatory? There’s a special law that protects it; “Federal Regulations prohibit the tampering with or destroying a lavatory smoke detector.” It’s like they’re doing a little ‘wink-wink.’ You can fuck with the flight attendants all you want, but if you even tamper with that smoke detector, the feds will drag you to prison!

Hope this helps! And…

Remember, I am here for YOUR comfort and safety.

Hope this pre-flight instruction was helpful in your endeavor to write comedy. If you need more assistance, you’ll find a Joke Doctor button illuminated on the console above your head. Feel free to press that button and a Joke Doctor will help you as soon as it is safely possible, but if I come to your seat only to find that you’re phone is NOT in airplane mode, I’m gonna tell the feds that you tampered with a smoke detector.

Want a PDF download sent to your email that you can print and use as a reference?  Grab it here!

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Performing the Same Jokes Doesn’t Make it Boring

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I just got an email from a young comedian who was worried about doing the same jokes he did last time he was on stage; “… it’s a ‘bringer show‘ and I’m expected to have 5 people there. My friends are coming and if I do the same jokes it’s going to be boring.”

I can’t even count how many times I’ve heard this.

Let me share something with you about that:

There’s nothing wrong with doing the same material you did the last time…

… as long as it’s great material!

I’ve been doing stand-up for 27 years. I work a lot. I’m constantly writing new material. But I have a core set that I’ve developed that gets a great response and often when I’m doing my hour or 90-minute show, it gets a standing ovation.

I have people come to see me who have seen me before. Sometimes they ask me to do their favorite bits. If it works into what I’m doing that road trip, I’ll pop it in.

A while back, I was doing a week in Oklahoma City and this biker walks up to me before the show and says, “Hey Man! I saw you here a while back and I want you to do that ‘Cow’ routine that you did last time. Brought the entire chapter with me. Forty of us bikers rode over an hour just to see ya.”

I looked at the table he referred to and there they were; forty bikers.

You know what? You could be damn sure I did the request!

When some random person approaches you in a club and makes a request based on what they saw the last time it should speak to you as a performer.

It says that you left an impression and, to them, the material was memorable and had an impact on them and they want to hear it again.

So guess what? You’re proabably NOT “boring” them.

Sometimes, as I’m developing my new act, someone might come up to me after a show and say, “I wish you did that bit you do about Mormons. I love that bit.”

In another example, Brian Kiley, who’s the head monologue writer over at The Conan O’Brien Show, is a local favorite in L.A. clubs.

He is often doing the exact same 7-10 minutes and you’ll hear a lot of jokes you’ve heard him do at other times.

He’s usually honing and testing the set because he has a T.V. spot coming up that he’s rehearsing for.

But here’s the cool part: whenever he’s on stage, not only is the audience laughing, but the back of the comedy club will be lined with comedians who’ve heard him before. His jokes are so strong and well-written that the comedians want to hear them again.

It’s the same reason we watch certain movies again or listen to our favorite songs, because they resonate with us and they make us laugh, cry or reminisce.

When you song search on Spotify, are you usually looking for songs you don’t know, or songs you’ve heard before and want to hear again?

When I was younger they had these things called comedy albums. (LOL!) Then they had comedy cd’s, then comedy VHS videos; now it’s DVD’s, links, netflix and YouTube.

But back in the day I had George Carlin’s albums, Richard Pryor’s, Steven Martin’s. We didn’t just listen to those albums one time, we listen to them–I don’t know–hundreds of times?

I remember Eddie Murphy’s ‘Delirious’. I had the album and the video. I watched it over and over again. Same routine. Loved it each time. Who says we don’t want to hear the same jokes?

Just because they are the same jokes, doesn’t make them ‘lame’ jokes.

Remember, even if your friends are reluctant to laugh at they jokes they’ve heard, it doesn’t matter because the audience is always different and if the material is awesome, the people who haven’t heard it will be laughing. And I assure you, because laughter is a socially contagious experience, your friends will be laughing too.

When you’re starting out, I cannot emphasize the importance of building that core act. You should do it constantly, revise, refine and polish. Add act-outs, tags and toppers. Until it crushes.

Worrying about your friends hearing the same jokes is counter-productive to you really developing and polishing your act. Not to mention that it can have a cascading negative impact on your development.

It limits you because if you’re always doing new material you never get to ‘own’ it. Therefore you’re always somewhat in your head and never truly present and in the moment.

As a result you never come across as utterly confident and if you’re not utterly confident, nobody in television will want to book you and your friends will still experience discomfort and won’t want to come to your next show anyway.

So don’t worry so much about your friends. Throw in a new joke or two into your core set and develop an act that’s memorable.

Because when the 40 bikers ride over an hour to see your show and request their favorite bit, a bit they’ve heard before, you can be totally assured that you are NOT ‘BORING.’

Go get ’em!

Another Common Misconception About Writing Your Comedy

misconceptions on comedy writingI recently posted an ad on Facebook promoting my comedy writing workshops. If you haven’t attended, these workshops are intense. You get powerful tools to write comedy on just about anything. But that’s not the point of this post.

When those ads run there’s a place you can leave comments, click “like” or “share.” When people click the ad they are taken to a page and invited to watch four writing tutorial videos.

The first video is on how to write 15-20 jokes on a single headline during breakfast.

What fascinated me was how quickly this ad was shared and liked. It received some really heart-warming comments like, “Amazing work, man!” and “Wow! Loved this video! When can I see the next one?” But again, that’s not exactly what this post is about.

The real fascination came from the skeptics. I try to avoid using the word “haters,” (it seems overused and a bit cliche), but the vitriol coming from the skeptics really urges you to lean toward the word “haters.”

The stuff that spilled into the comment box! People calling me a “hack” and “idiot,” or my favorite “aging comic.” Lol! Like you would take comedy advice from someone who hasn’t put in the time?

My mentor was George Carlin and when he mentored me 25 years ago, he was 8 years older than I am right now!

Imagine if I would’ve said, “Like I’m gonna take this advice from some aging comic!”

But instead of just discarding the ridiculous and under-examined claims from these skeptics, I decided to use them to address some misconceptions about writing your comedy.

One guy wrote, “This guy doesn’t know what he’s talking about, comedy comes from the depths of your soul.” Like that’s it. My first thought was ‘really?’

Comedy comes from the depths of your soul? That’s it? I just gotta get up on stage and talk about the depth of my soul and people are gonna laugh with me? Problem solved? Comedy gold, right?

Who needs any experience? Let’s just get up on stage and talk from the depths of our souls!

In the vast horizon of possibilities of where comedy can come from, why would anyone who’s taken any time to study this art make such a definitive and limiting statement?

Not only that, just look around! Jerry Seinfeld, “What is it with bugs?!” or “I don’t know if horses really know they’re racing. I think horses are sitting at the starting gate going, ‘I know there’s a bag of oats at the end of this and I wanna get there first.'”

Does that sound like it comes from the depths of Seinfeld’s soul?

Or take Anthony Jeselnik: “The best way to break up with a girl is like I take off a band-aid, slowly and in the shower.”

Depths of his soul? Or just a incongruous association joke about breaking up with a girl?

When you buy into the misconception that comedy only comes from the depths of our souls, you discount the silly, the ridiculous and the wildly insane.

Of course there are pieces the “depths of the soul” comment that make sense. It’s cathartic to talk about things that are deep and you have an emotional connection to. But how limiting is that statement?

It’s missing something, like, where the laugh comes from! So basically sometimes the idea can come from the depths of your soul but the comedy comes from the multiple stimuli that create laughter.

Maybe the initial idea comes from some place deep in your soul, but somewhere in the depth of your soul, some kind of laugh should occur, or guess what? It’s not comedy, it’s just sad or scary, or worse, creepy.

The relationship with my Ex is an example. It was a dark time. So the initial thoughts that inspired the material may have come from the depths of my soul, but the laughs have to be achieved through structure. In this case I use analogy and incongruous associations.

“My Ex was like a funny car; alcohol-fueled. She had the worst mood swings.
I called her the ‘Ice Princess.’ When I used to come home from a gig–before I went in the house– I would put my tongue on the front door. If it stuck, I stayed at the neighbor’s.”

One of the worst things that ever happened in my life was when my Mom was dying. The topic comes from the depths of my soul, but the laughs come from wildly exaggerating.

“Before my Mom died she had bouts of dementia. Which was a boon for me on my birthdays. She would always get me a birthday card with a hundred-dollar-bill in it. She’d be like, ‘Jerry, did I give you your birthday card?’ I be like, ‘No…’ I swear, if she was having a really bad day, I could net about a grand.”

The jokes are good. They get consistent laughs with audiences. The subject matter starts with something that may have come from the depths of my soul, but they have to engage the stimuli that triggers laughter, otherwise it’s just drivel.

In other words, the claim that comedy comes from the depths of your soul, can help us understand ONE of the possible places from which our comedy can be inspired. But stating that it’s the only place, misses the main point and it hides a vast horizon of other opportunities from our view.

Ever since the beginnings of the first attempts at comedy and comedy writing, there hasn’t been a single way to write or present comedy. There are only choices among an infinite palette of possibilities.

How is Writing Comedy the Fastest Way to Complete and Utter Failure?

right way wrong way to do comedyI was listening to some comedy the other day and I came across this video (podcast interview on YouTube). There was a guy in the interview who was talking about comedy.

This guy was from Kentucky and he had a bit of that Southern accent that made me think, “Damn! I didn’t know they had the internet in the hollar“.

He said, “Writing comedy is the fastest way to complete failure.” As you might imagine, that got my attention!

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I was like, "What?! Okay, let's hear what this idiot has to say..."

Then I asked myself, "Why did you call this guy an idiot, Jerry? You don't even know him. That's not cool!" Then I quickly realized that I'm originally from New York. It's in my blood. I'll pretty much call a squirrel an idiot for being out in the snow without a coat.

Then I listened to more of this idiot, and it wasn't long before it was obvious...

This guy has no idea what he's talking about! He went on to say that the reason why "writing your comedy leads to complete and utter failure is because"--are you ready for this?--"it's one-dimensional... it's written on a page."

Genius!

If you sensed a gush of deep, guttural sarcasm, you weren't far off. I mean, "What!?" It's one-dimensional? It's written on a page? So that means it leads to complete and utter failure?

You know what else is written on a page? Pretty much every script for a sitcom or a movie!

And whether it's a drama or comedy, those words from the page have to be brought to life through performance.

Would you say that "Star Wars," or "Trainwreck" were one-dimensional? I don't think so. And we know they haven't led to complete and utter failure. Trainwreck did over $139 million Worldwide and Star Wars shattered box office records its first weekend. ($248 million, first weekend, for those who are curious).

So if this guy isn't a complete idiot then that sucking sound I've been hearing is him mouth-siphoning too much of that good Kentucky Moonshine.

By saying that writing your comedy is the quickest way to utter failure, you're totally discounting the role of the comedian. The comedian's role is to be able to "perform" their material.

I'm a good joke writer. I know that. I've made my living from that. But I don't take that material on stage and "read" jokes...

One of the best pieces of advice I ever received in comedy was from an acting teacher. She had me do a five minute set in front of my acting class. The jokes were good. They got laughs. But when I was done the teacher folded her arms and said, "Oh, look! Jerry thinks his jokes are so clever, he doesn't need to perform them."

Then she said, "I don't know how you feel about any of that stuff... so I don't care."

The Role of the Comedian is to Perform

It is the role of the comedian to learn how to perform their material, to have an understanding of the emotion of the joke, what it means and what's being said with that joke. Then deliver it like it's a conversation and it's right off the top of your head.

David Letterman called it, "rehearsed spontaneity."

It is also the role of the comedian or comedy writer to understand that laughter is NOT random. It's derived from certain stimuli. That stimuli is present in any line or story that gets a laugh. When a comedian or writer knows this, they can be sure to write it in.

Even when you're riffing and it sounds funny in your head. It's sounds funny because that stimuli is embedded somewhere in the words, the concept or the situation.

(To understand this further, checkout What Makes People Laugh).

So why would anyone allow something as ridiculous as that to come out of his conch? Especially when a huge body of evidence to the contrary is right in front of him?

Successful Comedians Write

Jerry Seinfeld is one of my all-time favorite comedians. He's smart. He's insightful. He's financially the most successful comedian of all time. According to Forbes, he's worth $750 million...

Also, between the June 2014 and June 2015, Seinfeld pulled in another $36 million. A large part of that from that little show about nothing.

That show "Seinfeld" was written by Jerry, (and Larry David for the first 5 seasons) with ball point pens and legal pads.

My point is Seinfeld writes down everything he says in his act. He's been called a "word surgeon;" removing every word that doesn't contribute to the joke. He works that material on the page before he takes the stage.

George Carlin wrote everything down. Jim Gaffigan too...

What? They're old? Okay how about Russell Peters, $19 million, Gabriel Iglesias $8 million, Aziz Ansari $9.5 million.

All of these guys write their material, first.

To be fair, Kevin Hart and Louis C.K. are also top earners in comedy. Both of them are a blend of both their writing and their riffing on stage.

The overwhelming majority of successful comedians write their material. Even Bill Burr who's known for his emotion-driven, (supposedly 'unscripted') stinging brand of comedy, started his first 5-7 years writing his stuff, because--self-admittedly--he "needed to know how to write a joke."

The reason why I say 'supposedly unscripted,' is because I recently saw him on stage at the Largo in L.A. working out his unscripted material... as he read from his notebook.

As you've probably heard me say before, there are 3 types of comics:

    1. The Coincidental Comedian

    - We're all coincidental comedians. That's when something funny happens in conversation or on a phone call or a drive to the airport or holiday dinner at the in-laws. When that moment occurs, we make a record of it, (Most people write it down). Then we repeat it to an audience and hope it's funny. Nothing wrong with being a Coincidental comedian. But we have to wait for that coincidence to occur to build an act.

    2. The Architect

    - The Architect is the comedian or writer who can sit down at will and write jokes, humorous stories, sketches or scripts at will, because he understands the structure of comedy and the science behind what makes people laugh. He doesn't have to wait for inspiration. He creates inspiration.

    3. The humorist

    - The Humorist is the best of both worlds. He can write his material and get up on stage and riff that material. His improv skills help him to expand on the material in the moment often coming up with tags and toppers.

We should all strive to be the humorist; a blend of both writing skill and spontaneity. Not just one or the other.

The Advantages of Learning to Write Comedy

In fact there are so many advantages to knowing how to write a joke including learning to sell scripts, write for late night, speech punch-up, staff writer, etc.

See, I think what some people don't get--including the guy from the hollar--is that your one and two-liner jokes are the fundamental core of, not only comedy, but storytelling.

Think about it, the one and two-liner is masterful. It has a beginning middle and end. It is a mini-story. Learning to command the one and two-liner enabled me to write better bits, better sketches, better scenes and better screenplays.

And the thing is when you learn what comedy is and what makes it work and then you learn to write it AND perform it, you can make a real living, because you've created the potential for multiple revenue streams.

With all these reasons, I don't know why this guy from the Hollar would say such nonsense. Then I realized that he also sells a product online on how to do stand-up. I guess selling people on the easy way is his angle. The path of least resistance sort of thing, you know?

I don't begrudge anyone who's trying to make a living. And I'm one of those people who buy all the books and programs so I can learn from everyone.

My concern is for the young comedian just getting into comedy. He's told he doesn't need to learn how to write it, then ten years down the line he's bitching about why he's not making any real money in this business.

There's no "Right Way" or "Wrong Way"

Bottom line is there's no right way or wrong way of coming up with your comedy for stand-up, but if you want to also learn to really master your comedy, know how to fix a joke or be in a writer's room, sell scripts, jokes, sketches or screenplays and diversify your talent to create multiple revenue streams, then you'll be so much better off learning to write your comedy as well.

There's an old saying in Hollywood, "You could be the funniest guy in the world, but if you can't put it on the page, it means nothing."
Just ask Jerry Seinfeld.

So writing your comedy doesn't lead to complete & utter failure. It leads to the opposite of it.