How the ‘Broke Artist’ Mentality Keeps many Talented Comedians Broke

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Business guru, Napolean Hill wrote a best selling book (over 100 million copies sold), called “Think and Grow Rich”

Comedians should have a book called “Think Broke and Stay Broke.”

A large percentage of comedians today have that ‘broke-artist’ mentality. They actually think their way into staying broke.

It’s exactly that mentality that keeps them broke.

Reality vs. Perception

I think part of the problem is reality vs. perception.

Here’s the reality: If you can get laughs consistently and work in almost any environment, you are a valuable commodity.

Here’s the perception: It’s an art, so you shouldn’t think about money.

The problem with that approach is that if you’re not thinking about making money, you ARE thinking about being broke.

When I ran an ad on Facebook for my comedy business seminar called, “How to be the Richest Comedian Nobody’s Heard Of,” where I drill down 20+ ways to monetize your comedy, either in writing or stand-up, one comedian actually commented with, “Don’t even expect to make any money in comedy until you’ve been doing it for 10 years.”

Like somehow 10 years is the magic number?

In other words, “think broke until the end of the 9th year.”

Sad part is, he’s not the only comedian that thinks like this. In fact, I sometimes think that more comedians think this way than not.

This is a bullshit belief system.

Making Money in Comedy Before Doing Clubs

I was making money less than 2 years into doing comedy and many of my students are doing it just 2 years in as well.

At 27, I had just started dabbling in comedy. I left L.A. to go back to school and finish getting my degree. I wanted to get a degree so I could have something to fall back on just in case my career went in the toilet.

While at college, to make a little money, I got a job teaching comedy traffic school.

At the end of one of my traffic school classes, this guy approached me. He said, “Hey Jerry. I’m the president of the local Chamber of Commerce. Every year we have an annual dinner where we swear out the old officers and swear in the new. Every year, every Chamber in the country does this. I was wondering if you could emcee that event then do like 30 minutes of comedy. We’ll pay you $800, feed you and give you beer.”

I thought Wow! Beer! 🙂

I did the gig. It was a lot of fun. I hired a videographer to get the event on a broadcast-quality video. I got my check for $800, ate the food and drank a beer.

3 days later, I got a call from the neighboring Chamber of Commerce. The gal said, “Hey Jerry. We hear you did a great job with the Chico Chamber of Commerce. I was wondering if you could do the same for us?”

I did the gig. It went great.

Then I thought how many Chambers of Commerce are there in the country?

Turns out, there’s 7,650.

I mailed out flyers to 200 of them. I booked 28 gigs in a 3 month period, all at $800. That’s $22,400. Or close to $7,500 a month. Not bad for a college kid with no agent, right? And that was in 1991!

Here’s the killer. At that point, I hadn’t done one single club gig yet.

I knew right then, that I had a business. I WAS the BUSINESS.

Leveraging My Comedy Business

I sent out more fliers and booked hundreds of Chambers around the country.

But, there’s more…
One of the tricks I use to write comedy is to look up definitions. Definitions give you a starting point. When I looked up the definition for the Chamber of Commerce it said, “A local association to promote and protect the interests of the business community in a particular place.”

I thought to myself hmmm… an “association…”

How many associations are there in the U.S.? According to the IRS there is 1.53 million and most of them want a comedian at one of their events.

They just don’t know it… yet.

I recently did a gig for the Northwest Regional Tow Truckers Association, (who even knew they existed?!).
They paid me $3500 for one night, flew me in, paid for my hotel and fed me.

And with 1.53 million associations out there, the available gigs is endless.

So when another “broke-thinker” says to me, “you can’t make any money in comedy until you’ve been doing it 10 years…” I say, “No. YOU can’t make any money in comedy. I’M doing okay.”

When you learn how to treat comedy like a business by learning how to create multiple revenue streams, how to scale and how to take advantage of something called “idle capacity,” not only can you learn to make money in comedy, but you can learn to build a comedy enterprise and create a great living.

All you have to do is stop thinking like a broke artist and start thinking like a business
person.

“The Nightly Show” with Larry Wilmore Canceled by Comedy Central Provides New Opportunities

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It was only a matter of time before Larry Wilmore’s “The Nightly Show” on Comedy Central got the axe.

Following that brutal appearance at the White House Correspondents Dinner where Wilmore looked like a new comedian trying to get one laugh before he got the light, it seemed like it was just a countdown to Wilmore’s show being struck from the programming board.

Quite frankly I don’t know what Comedy Central was thinking giving Wilmore his own show in the first place. Yes, he’s smart and funny and a great writer, but that doesn’t convert to that on-camera gusto that is needed to develop, let alone compel and retain an audience. Especially an audience of 18-34 males. (Comedy Central’s main demographic).

Sure, Wilmore’s great. But he lacks pizazz and on-camera comes across as dull.

It seems like Comedy Central has been struggling to grab an audience in the variety talk show space since Jon Stewart took his exit.

According to Deadline Hollywood, now that Wilmore is gone, Comedy Central plans to fill the slot with @Midnight until they find a replacement.

That’s a Bad News–Great News Scenario

That’s great news, creatives! Think about it… what’s been missing since Jon Stewart left the Daily Show? The energy, the edge, the razor sharp and laser-quick wit and instincts of Stewart.

Sure Trevor Noah is funny and smart. But he doesn’t have that contemporary, modern high-five-me-at-bar type of gusto. Neither did Wilmore.

I think Comedy Central made a huge mistake allowing John Oliver and Samantha Bee to flee to HBO and TBS. Have you seen either of those shows? They have the edge and the energy that is totally missing at the Daily Show.

And I mean really? TBS? That’s like the ‘witness protection program’ of television; nobody knows they’re there!

Isn’t that right Conan?

If you haven’t seen these two shows, watch ’em. They’re filled with that attack-the-status-quo-energy that the Daily Show currently is missing since Stewart left. In my view the secret sauce comes from the contemporary and relatable analogies the hosts draw to the misgivings of the targets of their ridicule.

They’re not only entertaining us, they are informing us and increasing awareness.

That’s exactly the pattern that was used when Jon Stewart was at the helm.

I’ve got to tell you, that when stuff like this is happening in our industry, I get all charged up!

I mean sure, a show got canceled, but you gotta look at the bright side. The show wasn’t sustaining any numbers.

Where some people see failure, I see amazing opportunity!

I mean what a perfect time to self-produce a show that has that edge.

If I was new writer trying to break in, not only would I be writing and submitting packets every three to six months, I would be collaborating and self-producing a 5 min. edgy variety/talk show just like the Daily Show with the same type of enthusiasm and gusto that was ever-present at that show.

Why would you self-produce?

*Because with the technology we have today, it’s easy. You can download Wirecast (http://www.telestream.net/wirecast/) and produce a multi-cam show using your iPhones.

Want to do it cheaply get the FREE TRIAL of wirecast, then upgrade to eliminate the watermark for $9.99

Better yet, use Open Broadcast Software (http://obsproject.com/). It’s a little less user-friendly, but I’ve heard good things. One of the really good things I heard was that it is FREE! *

**(The asterisks indicate an update since the post was first published).**

The simpler, the better because you don’t want to get bogged down in the editing bay.

Better yet, rehearse a tight 5-minute, well written show and live stream it! Then develop an audience and a subscriber base, then you can create pressure on the the industry to the point where they have to take notice of you.

Think about it. If you develop a really strong following that’s watching you because you stream solid content on a daily or semi-daily basis, somebody in the industry will take notice.

You can put it up on Twitch.tv and build your fanbase. There are gamers on there right now with 30-thousand + subscribers. Subscribers who pay 5 bucks a month to be there.

Even if you have a rusty calculator in your head, it doesn’t take but a second to realize that that’s bank.

Who’s Gaming on That Platform?

Twitch.tv has over 100 million monthly users and they just added a comedy category on that platform. Can you say, “ground floor opportunity?”

Here’s the kicker… 75 percent of the users are male and 73 percent are ages 18-34; Hello? are you listening? That’s the exact demo Comedy Central is coveting!

That’s how you work outside the system to develop notoriety inside the system.

Besides, what an amazingly cool thing to do while you write and develop your Late Night TV packets for (in-system) submission.

You’re basically repurposing your writing, using it on your self-produced show while you’re still submitting it in your packet.

That’s just cool!

You want a quick show that’s well-written with cutting jokes and with a host that has a strong and dynamic identity; preferably with an edge of sarcasm or cynicism.

In other words, someone who’s not afraid to call ‘bullshit,’ and make it relatable and funny.

So if you don’t know how to write comedy in that fickle Late Night TV structure, then now’s the time to get those skills so you can begin to participate at a level that just 2 years ago was unheard of.

So get to work on your shows, creatives!

Comedy Central is dying to see it!

Got Haters? Stay True, Practice and Turn it Into Opportunity

bullying in school

I have a student who emailed me recently about people hating on him.

He’s a little awkward on stage. He’s working on it, but he comes across as the guy next door or maybe the ‘creepy’ guy next door.

I see a lot of promise in him. He reminds me of Comedian George Miller; Miller was awkward, always wore sweaters. Made 56 appearances on Late Night with David Letterman.

comedian george miller

My student lives in a small town in Canada, doesn’t have a lot of friends, but works hard on his writing. Problem is, when you live in a small town, it’s hard to get stage time.

But he keeps at it.

He’s got a lot of the locals including the local club owner who constantly berate him. They put him down, they tease, they pick.

He said, “Jerry, you’ve got to help me. I just have these guys totally hating on me all the time. What do I do?”

Stay true. Keep working. Keep practicing. Beat them to the punch.

The Bullies Made me Do It!

I despise bullies. I was bullied as a kid. I remember one of the bullies getting me in a headlock on the school bus in New York and just punching away at my head while other students just sat there watching. (Maybe that explains why I’m so weird!).

That wasn’t the only time I was bullied, but that’s the one that really stands out, because one of the people standing there watching was my older brother.

We were raised in a loving compassionate family. Not a fighting family. We didn’t know how to fight. So I don’t blame my brother. He didn’t have a skill set to know how to deal with that situation.

I can zero back on that moment on the bus with laser beam focus. That’s why I despise bullies.

But…

I often wonder if I would’ve ever become a comedian if it wasn’t for those bullying moments. I often think that’s why learned to joke and to beat the jerks to the punch with humor.

It’s Impossible to Dislike Someone Who Makes You Laugh

There’s an old saying, “It’s impossible to dislike someone who makes you laugh.”

By the 8th grade, I was getting funny. I learned from another kid in my class, Andrew Madejczyk. (pronounced Majezick).

Andy was fast on the draw. He mostly did wordplay stuff but was always getting laughs in class.

I realized that I was usually thinking the same thing he was, but I just didn’t say it out loud.

I always thought it was so funny that a word that was intended to mean one thing could so easily mean another thing.

That’s when I understood the 9th Laughter Trigger; coincidence. We laugh at coincidence. We love it!

I realized that nobody was getting Andy in headlocks and punching him on the bus… well, mostly because he didn’t take the bus, but he wasn’t really ever bullied.

Probably because he was always making them laugh.

I thought, I need to get funnier before someone headlocks me again.

My parents had a lot of comedy albums at home. George Carlin, Richard Pryor, mostly. My neighbors had Bill Cosby. Their parents didn’t let them listen to Carlin and Pryor because they weren’t appropriate and Bill Cosby was.

–Who’s appropriate now, bitches?!

I memorized George Carlin albums. I realized that when Carlin repeated slogans from commercials that people identified with, the audience laughed.

That’s the 3rd laughter trigger; recognition.

I was beginning to understand. Now if I can only use it to get a laugh…

“Hey Jerry! What’s the Story?”

I used to get teased at school just because of my name. There was a commercial that ran on the local TV stations. It was for an appliance club store called JGE Appliances.

The commercial would feature this blue collar type guy standing in front of a wall with a sign that simply said “JGE.” He was wearing a t-shirt, jeans and a hard hat.

Someone from offstage would shout, “Hey Jerry. What’s the story?”

Then in a Brooklyn accent, the hard hat guy would say, “The story is you come to JGE with the right make or model unit number you wanna buy. Show your union or civil service card at the door and you’re in, because JGE is not open to the general public. Only Union members and their families.”

Offstage Voice: “So that’s the story?”

Then he would shout: “That’s the stoooorryyyy!” He’d lean back with his arms wide and his t-shirt would rise up revealing his bare stomach.

That was the commercial.

Nobody Can Make you Feel Inferior Unless You Give Them Permission

The thing is; my name is Jerry.

At least 3 or 4 times a day, people at school would shout out, “Hey Jerry! What’s the story?”

I used to really annoy me. I hated it! It would make me feel stupid and awkward, especially when people would laugh. I felt like they were laughing at me.

My Mother said to me, “Nobody can make you feel inferior unless you give them permission.”

What could I do that wouldn’t make me feel inferior?

I did what Carlin did. I memorized the commercial. I thought if they laugh when Carlin repeats a commercials slogan, maybe they’ll laugh when I repeat the commercial too.

I practiced the commercial at home made sure I had it down. I went back to school the next day and while walking in the hall someone yelled, “Hey Jerry, what’s the story?”

In my best Brooklyn accent, I let it rip. I said, “The story is you come to JGE with the right Make or Model unit number you wanna buy, show your union or civil service card at the door and you’re in! Cuz’ JGE is not open to the general public, only to union members and their families…”

I waited.

Several people shouted in a sorry demonstration of unison: “So that’s the story?”

I said, ‘Dat’s the stooooorryyyy!!!” I raised up my shirt and showed my belly.

It got huge laughs… and you know what?

It no longer bothered me that people shouted “Hey Jerry, what’s the story?!”

I looked forward to it and I haven’t had my head in a headlock ever since.

There are always going to be haters…

Stay true, keep writing, keep practicing and beat them to the punch.

The Perfect Opportunity

east side comedy

My family moved out of New York when I was 13. Years later I went back to get into stand-up. The first club I auditioned at was East Side Comedy in Huntington, Long Island.

The club owner, Richie Minervini, was also the emcee. He said to me, “What do you want me to say about you?”

I said, “Just say, ‘This next guy is from California and his name is Jerry.'”

He said, “That’s it?”

“That’s it.”

Minervini brought me up. “This next guy is from California. His name is Jerry.”

I took the mic and said, “My name is Jerry.”

Some guy in the crowd said, “Hey Jerry! What’s the story?”

The crowd laughed.

I did my thing… they laughed again…

… and for the rest of the night.

Thank you, bullies!

Develop a Strategy to Avoid Killing the Momentum in Your Career


bridge-new-yorkEver go on a road trip with friends or family. You leave at a certain time and you expect to arrive at a certain time. So in your head you plan what happens when you get there.

If you’re going skiing, you know you’ll have time to stop at your favorite restaurant before you head up to the slopes.

If you’re camping you know you’ll have time to pitch the tent, get the fire going, cook some grub and crack a beer. But then…

Traffic stops. It doesn’t even move. There’s no off ramp. Other people are shutting off their cars. Truckers are getting out of their cabs. That’s never a good sign.

It’s a momentum killer.

That’s what happens when you stop taking action in your career.

When I started in show business, I was an actor. I had the fortunate experience of watching my Dad go through his career as an actor. There were ups and downs. Sometimes the downs were really down.pat-corley-murphy-brown

There were slow periods followed by an actor’s strike then a writer’s strike. My parents had to sell their house during that one.

Eventually my Dad hit the big job. A series regular on a show called “Murphy Brown.” Which was a top 10 show for many years. He was on that show for 10 years. The struggle paid off and he and my mom were set for life.

But the downs were brutal.

I said, “That’s not gonna happen to me.” Now it’s one thing to say that in a matter of wishful thinking and it’s another to take action. So right after I said, “That’s not gonna happen to me,” I said, “How can I make sure that doesn’t happen to me?”

In my 20’s I had flaming red hair. I was booking commercials like crazy. Then at some point, my hair started to recede. I wasn’t booking as many as before.

One of my casting directors, Sheila Manning, said, “We love you Jerry, but with that baby face and receding hairline, we just don’t know where to cast you.”

I was suffering the Ron Howard effect.

Some if you will be too young to understand this, but Ron Howard was an actor before he was a director and producer. He had–and still has–a baby face and is completely bald on top. It was hard to cast him with that look. He knew it, so he did a lateral move into directing.

I thank my lucky stars for Sheila Manning, her support and her honesty made me understand that it wasn’t my acting and that I had to figure out a solution to be able to make money without giving up on my creativity.

I thought was else can I do and still be in show business?

I saw an ad for a comedy class and I enrolled. I learned some joke writing concepts.

I eventually left the class because the teacher yelled at me for helping a fellow student.

I know, weird right?

Immediately I started to go to open mics, then I studied all the comedians who made me laugh. I mean really broke it down. I applied 4-8 hours per day to writing jokes and studying comedians.

Then went to 7-10 open mics a week. I noticed that all the comedians I liked had a definite structure to their material. I counted the amount of laughs they got per minute and what triggered the laugh.

I noticed that out of the 20 comedians I was studying, there were definite patterns.

I studied The Tonight Show and the monologue. Recorded the shows. I wrote down the monologue jokes word for word and studied them.

I again noticed repeating patterns in the writing.
I started to write the first parts of the jokes and write my own punchlines. (I never used them, but it was great practice).

Soon I was writing jokes right from the news. At first I struggled with them.

Then I figured the structure and subsequently a process to writing everyday.

The process was paramount!

The process became a system of steps that I applied each day to writing current event jokes. I got this idea when I was learning more about computers.

I figured since I was going to be working a lot with computers, I should know something about how they work. One of the earliest explanations I read was that a computer executes a series of steps automatically to power up and that those steps occur each and every time.

And the computer did this no matter who turned it on or what mood that person was in.
So I realized that if I could apply this process to my joke writing.

Sort of a step1-step 2-step 3=Joke.

Eventually, I started to write jokes on automatic and I was writing a lot of them. Sometimes I’d get really edgy with the jokes and I knew they weren’t right for The Tonight Show, but I went to the Comedy Store and I gave it to a comedian, l (can’t mention his name contractually), whose voice I thought it fit. He did the joke, it got a laugh; a really big laugh!

He said he would buy the joke from me.
I learned I could write more jokes and sell them to other comedians and other places that bought jokes.

Sometimes I would just give jokes away to other comedians I knew couldn’t afford to buy them. That only helped to enhance and spread my reputation as a good joke writer.

Greeting card companies, radio syndicates, other comedians. The more I wrote, the more I sold. Then through reputation people started calling me to write material for them.

I was still performing in the clubs at night. One day I got a call from Jay Leno. He had just started doing The Tonight Show.

He tested me right on the phone! Told me a headline from the news that morning and asked me what I would do on that?

Little did he know, I was up that morning writing my jokes and I just happened to write a joke on that exact headline he gave me!

I told him the joke. He laughed. Then hired me on the spot as a contributing writer to The Tonight Show.

Some people say it was “luck.” But really? What is luck? Luck is opportunity meets preparedness!

And that comes from getting busy and staying busy. Setting goals and going for them. Creating a process and a routine so you don’t have to wait for inspiration, instead you can create inspiration. Then taking action so you can avoid killing the momentum in your career.

If you’re good you will work, but you gotta get to work. You’ve got to take action.

Voice Typing: Google Docs Secrets to Improve Your Writing Efficiency

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Have you ever lost a writing document on your computer after spending hours revising it? You look and look and for the life of you, you cannot find that document!

Few things are more frustrating, except…

Losing years worth of writing documents when a hard drive crashes.

Or have you ever been out and about and a friend calls and needs a copy of a revision of a document? Or a spreadsheet or a presentation? And you wind up saying something like, “I’ll get it out to you as soon as I get back to my computer…”

Or have you ever wanted to collaborate on writing with someone and you get confused about sending each other drafts of each other’s work and you get confused about which draft you’re on or who wrote what?

Or finally… do you hate typing? Do you wish there was a way you could talk and your own personal stenographer would record it and type up all the pages and send them to you?

Well, what if I told you that I have a tool that will solve all those problems. Better yet, what if I told you that the solution was 100% free?

That’s the subject of the video I have for you today. It’s 7-minutes. It will help you see how you can use this very tool and it’s right under your nose every day.

This tool will help you totally improve your writing efficiency, get more efficient, never lose documents and collaborate with anyone in real time. I think you’ll dig it! Check out the video below, then leave me a comment and tell me how you think it might help you be more efficient with your writing!