getting past the premise

So you're writing and you get a premise down on the page and then... it just doesn’t seem to go anywhere. Does this happen to you?

I was Skype-coaching with one of my students today and he said, I've been trying to write, but I keep feeling like I'm getting stuck."

It can be super frustrating, especially when you’re just writing to put something, ANYTHING, on the page.

So how do you take that idea and make it into something?

Here's a sure-fire way to develop that idea further to get to the jokes.