Jimmy Fallon’s “Tonight Show” is just finishing its first week and it has been an experience in engaging entertainment. Fallon has found that “something” that the show has been missing for the last 20 years; FUN!
Fallon’s ability to do impressions and his talent with music is the driving force of the show. Not to go without mention, the hipness and playfulness of his house band “The Roots,” makes Fallon’s “Tonight” totally entertaining and has turned the Tonight Show from that show than Mom and Dad watch before they go to bed, into a show that could entertain the tweens through the fifty-somethings at least.
I’m fifty (hard to admit it), and I find that show totally engaging.
How does that affect you as a comedian or a writer?
Simple. As a comedian or writer it is always good to reinvent yourself. Update, reboot, rewire, retrofit, restore rehab or renovate. Whatever you want to call it, keeping up to date and staying “now” is what drives engagement.
Now this should not be confused with age or birthdate.
Although Jimmy Fallon represents youth and will help NBC acquire the coveted 18-34 demographic in the late night slot, it doesn’t mean that in order to capture that demo, you must utilize only 18-34 talent.
The biggest draw on cable for a nightly show is still Jon Stewart and Stephen Colbert. (Stewart turns 52 this year and Colbert 50).
The key to driving engagement, at least where Fallon is concerned is his ability to be recognizable with his entertainment. He engages the audience with stuff they recognize (Ie: Song parodies and impressions). Even in the sketch above with Justin Timberlake, he slips into a Snoop Dog impression, a Dr. Dre, Ton Loc and Beastie Boys.
Familiarity and recognition drive engagement. If we recognize something we react physically to the television with a point a gesture like, “I’ve seen that,” “I know that!” “I remember that!”
This keeps the viewer watching and the ratings high.
It doesn’t have to be impressions. In fact, I would warn against that, unless you really nail the voice.
But doing something that creates an “in the moment” and “now” dynamic like engaging with the audience, act-outs, interaction with the band, keeps it moving and keeps it now.
There’s an old theatre science theory that states: "The audience is in whatever state the performer is in." Watch Fallon and Timberlake below and see just how much fun they are having and ask yourself, Is the audience having fun too?
What are your thoughts?